Overview of the Magazine Industry

Overview of the Magazine Industry

Currently the magazine industry is in an absolute abundance of women’s weekly magazines, which take 6 of the spots in better retailing’s top ten magazines. Also taking 3 of these spots are TV listing magazines with Radio Times taking the top spot at 1,276,045 sales, leaving room for a health & parenting magazine at spot 4.

According to ‘media week’ there was not 1 solely music magazine in the top 100 in print magazines! Although about entertainment shows that this genre of magazine is not lost with a top 10 list, with Q magazine at the top who claim to be ‘the world’s best music magazine’.

Although generally there are some disgustingly large falls in magazine circulation across all genres, for the second half of 2014 there was a combined average circulation of 33 million.

With these falls in circulation, magazines are being forced to try other methods, which has proved for many to sell their issues digitally to a more technologically advance audience. As far as these sales go the economist takes the lead with 49,976 digital sales at the end of 2014, a 77% increase in a year! With the next best digital seller (T3) at only 17,791.

Print is expected to receive around £2.5bn on advertisement this year by strategy analytics. This money will come from advertisers placing their adverts in magazines and newspapers. The UK is expected to be the first country with at least half all money spent on advertisement being spent on digital advertisements, taking money from print advertisement.

The internet is said to have drawn the amount of money we spend on print publications to spending on online based media between 2007 and 2013.