Tuesday, 6 October 2015

College Magazine - Questionnaire Results Analysis

Questionnaire Results Analysis

The results of the college magazine questionnaires show that 90% don’t already read the college magazine, showing us that it is currently not reaching or engaging the target audience thus falling short of its purpose.

Our survey also showed that the top 5 colours were white, red, black, blue and purple. This gives us a pallet of colours to use when deciding on the design of the front cover and contents page.

80% of questionnaires said they wanted to see a student or student work as the main front cover image, ruling out ideas like nature or technology for this position.

75% of people surveyed said that they would pay between 50pence and £1 to buy a good quality college magazine. This gives us a good idea of what an acceptable price would be to sell the magazine at.

The top 5 subjects that students wanted to be covered in the magazine were College events, technology, jobs, gig guide and films. This tells us what content to include in the magazine.

Many of the questionnaires which submitted a name suggestion for the magazine included east Norfolk or the abbreviation EN.

85% of questionnaires stated that freebies would entice them further into buying the magazine, suggesting coffee vouchers and food vouchers could be a good idea to add.


It was a 50/50 split on whether there should be an online version of the magazine, suggesting that if we did include one, it could certainly gain popularity.

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