Advertisers Mood Board

I have chosen to include the charities Greenpeace and PETA as my target audience will more than likely be interested in helping these organisations and be passionate about their goals. Since recreational drug use and smoking are associated with the listening to of psychedelic music and stone rock i have included Raw cigarette papers in this mood board. These people are also thought to go to festivals such as glastonbury and latitude which appear here and drink cider such as brother, also on this mood board.

Knotty boy, a hair care product for dreadlocks also features here as the hairstyle is strongly associated with hippies who listen to psychedelic music, along with Earth Henna, another element of style associated with the target audience. The inclusion of HMV, Marshall and apple refer to how the target audience may purchase and listen to the music the magazine will provide information on, possibly the most direct advertising link included here.

The vegan society and quorn may also advertise in this magazine as it is another association that hippies who listen to such psychedelic music are more inclined to be against eating meat or dairy products through strong beliefs often expressed in the music.