Original Ideas Statement

Original Ideas Statement

I intend to make a music magazine based around the genres of psychedelic rock, stoner rock, progressive rock and other musical paths that relate to these. It will not just include music but information about merchandise, clothing and apparel stereotypical and popular with followers of these types of music. It will also contain information on events both musical and cultural at the interest of the target audience.

The intended audience is mainly 18-30 men and women who don’t fit the mainstream and take interest in exploratory tastes and the equivalent lifestyle; People who would attend camping outdoor music and entertainment festivals and enjoy spiritual and mindful experiences.

I have chosen this particular type of magazine as there seems to be nothing else like it for these kinds of people and I also have some personal interest in this field, adding to its potential for success and increasing the chance of the content being genuinely interesting and wanted.